About Model Customer
Democratizing customer modeling through education, tools, and community
Our Mission
We believe every business, regardless of size or technical expertise, should be able to understand their customers deeply and make data-driven decisions that drive growth.
Model Customer was created to bridge the gap between complex customer analytics and practical business application. We provide clear, actionable guidance that helps businesses of all sizes implement effective customer modeling strategies.
What We Provide
Comprehensive Learning Paths
Structured courses from beginner fundamentals to advanced technical implementation, tailored to your business situation and data availability.
Interactive Tools & Calculators
Free online calculators for CLV, RFM segmentation, ROI estimation, and more. No downloads or setup required.
Ready-to-Use Templates
Excel and Google Sheets templates with built-in formulas, charts, and frameworks for immediate customer analysis.
Industry-Specific Guidance
Specialized approaches for retail, SaaS, e-commerce, financial services, and other industries with unique customer patterns.
Real-World Case Studies
Learn from successful implementations across different business models, company sizes, and market conditions.
Practical Implementation
Step-by-step guides that focus on actionable results rather than theoretical concepts. Get results quickly.
Our Approach
🎯 Practical First
Every concept is taught with immediate, actionable applications. Theory supports practice, not the other way around.
📊 Data-Agnostic
Whether you have no data, some data, or lots of data, we have approaches that work for your situation.
🔧 Tool-Flexible
From Excel to Python, we provide solutions across the technical spectrum. Use what works for you.
🚀 Results-Oriented
Focus on business outcomes and ROI. Every technique is measured by its impact on your bottom line.
What We Believe
Accessibility Over Complexity
Customer modeling shouldn't require a PhD in statistics. We make advanced concepts accessible to business practitioners.
Implementation Over Theory
Understanding is important, but implementation drives results. We prioritize getting you to actionable insights quickly.
Community Over Competition
Customer modeling expertise should be shared, not hoarded. We build resources that benefit the entire business community.
Progress Over Perfection
A working customer model that improves decisions is better than a perfect model that never gets implemented.
Who We Help
👔 Business Leaders
CEOs, CMOs, and executives who need customer insights to drive strategic decisions and growth.
📊 Marketing Professionals
Marketers seeking to improve targeting, personalization, and campaign effectiveness through customer modeling.
🔍 Data Analysts
Analysts wanting to expand their skillset into customer analytics and predictive modeling.
🚀 Startup Founders
Entrepreneurs building customer-centric businesses from the ground up, often with limited data.
🎓 Students & Learners
Students and professionals transitioning into customer analytics or business intelligence roles.
🏪 Small Business Owners
Local and regional business owners wanting to better understand and serve their customer base.
Join Our Community
Connect with other customer modeling practitioners, share experiences, and learn from real implementations.