Customer Modeling Without Customers
Market research approaches for understanding customers before you have them.
1
New Market Learning Path
Master customer modeling when you don't have customer data yet. Perfect for startups and businesses expanding into new markets.
6
Articles
2-3
Hours Total
6
Frameworks
What You'll Learn
Market Research
Use external data sources and competitor analysis to understand customers.
Proxy Data
Leverage similar market data and lookalike modeling techniques.
MVP Models
Build minimal viable customer models for rapid learning.
Scaling
Transition from early insights to scalable customer models.
Your Learning Journey
2
Proxy Data and Lookalike Modeling
Using similar market data to build initial customer models.
3
MVP Customer Models
Start small and learn fast with minimal viable models.
4
From Launch to Learning
Data collection strategies from day one of market entry.
5
Early Customer Insights
Making confident decisions with limited data.
6
Scaling Your Model
Transition from hundreds to thousands of customers.