Customer Lifetime Value Calculator

Calculate CLV using three different methods to understand your customer value from multiple perspectives.

Historical CLV

Calculate based on actual past customer behavior. Best for businesses with at least 2 years of customer data.

Average Purchase Value ($) Average amount spent per transaction

Purchase Frequency (per year) Average purchases per customer per year

Average Customer Lifespan (years) How long customers typically stay active

Gross Margin (%) Your profit margin percentage

Predictive CLV

Forward-looking calculation using retention rates and discount factors. Ideal for subscription businesses.

Average Revenue per User (ARPU) per Month ($) Monthly revenue per active customer

Monthly Churn Rate (%) Percentage of customers who leave each month

Gross Margin (%) Your profit margin percentage

Discount Rate (%) Annual discount rate for future cash flows

Traditional CLV

Simple calculation for quick estimates. Good for initial business planning and benchmarking.

Average Order Value ($) Average amount per order

Purchase Frequency (per year) Orders per customer per year

Customer Retention Rate (%) Percentage of customers retained yearly

Profit Margin (%) Net profit margin percentage

Your Results

Enter your data and click Calculate to see your CLV

Understanding Your CLV Results

📚 CLV Guide

Learn how to interpret and improve your Customer Lifetime Value.

Read Guide

📊 CLV Template

Download our Excel template for detailed CLV analysis.

Download Template

💡 Improvement Tips

Actionable strategies to increase your Customer Lifetime Value.

Get Tips