RFM Segmentation Tool

Upload your customer data and get instant RFM segmentation with automated scoring and visualizations.

RFM Analysis Calculator

Analyze customer behavior using Recency, Frequency, and Monetary values to create powerful customer segments

How to Use This Calculator

  1. Upload Customer Data: Use the sample format or upload your CSV file with customer transaction data
  2. Review Data: Check that your data is properly formatted and loaded
  3. Calculate RFM: Click the calculate button to generate RFM scores and segments
  4. Analyze Results: Review the segment breakdown and customer distribution
  5. Export Results: Download your segmented customer list for use in marketing campaigns

Step 1: Input Customer Data

Required columns: customer_id, order_date, order_value
Date format: YYYY-MM-DD or MM/DD/YYYY
Try the calculator with example data

Or Enter Data Manually:

Customer ID Order Date Order Value Action

Step 2: Set Analysis Parameters

The date from which to calculate recency (defaults to today)